The Brut Classic is made from chardonnay, pinot noir and pinot meunier, and blended with 10 to 20 percent reserve wines from previous harvests. The wine goes through a second fermentation in the bottle to attain what the company calls "citrus spices layered over notes of almond and caramel."

With the opening ceremony of the London Olympics due to be held within hours, a slew of luxury and everyday products are undergoing Olympic makeovers and being pitched as commemorative, limited-edition items.

In France, macaron houses Pierre Hermé and Fauchon have released special cookies and packaging for the Olympics. Coca-Cola U.K. has released a special-edition gold bottle draped in a white Union Flag, available exclusively at the high-end London department store Selfridges. And British brewery Adnams has launched a beer dubbed the "Flame Runner," brewed with ingredients from all five continents: malted barley from Europe, hops from Australasia, and spices from Africa, Asia and America.

A 750-ml bottle of Chandon's Olympics Brut Classic, meanwhile, is on sale for $24 (€20) and will be available through the summer in the United States. Chandon winemaker Tom Tiburzi recommends serving it "when eating salty, creamy, or nutty foods such as Caesar salad, fried calamari, oysters, or fresh sashimi and sushi." Best to put away the Doritos and soda, then.

To complement all the limited-edition beverage offerings, Waterford has created a pair of London 2012 crystal flutes.

For the official Olympic wines, British wine firm Bibendum has selected three wines that "complement the Olympic ideals," as well as being low enough in alcohol to promote responsible drinking. On sale at Olympic venues across Britain, the wines are a South African chenin blanc from the Stellenbosch wine region; a South African rosé; and a Brazilian red.

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