It might be the go-to Champagne for the fastest man in the world, but the makers of Krug and Dom Pérignon are looking to put an end to Armand de Brignac's claim that the brand is “Rated the No. 1 Champagne in the World.”
Armand de Brignac, colloquially known as Ace of Spades, was first rated the world’s best Champagne by Fine Champagne Magazine in 2009, gaining 96 points for its non-vintage brut cuvée in a blind tasting that relegated the 2000 Dom Pérignon and 1998 Mumm Cuvée R. Lalou to second and third place.
But Moët Hennessy, the owner of the Dom Pérignon and Krug brands, now believes that Armand de Brignac “is intentionally misleading consumers.”
The New York Post reports that the United States arm of Moët Hennessy has called for Armand de Brignac to desist from using the “No. 1” claim, and has filed for unspecified damages and all of the profits from “its false and misleading advertisement.”
Sprinter Usain Bolt isn't the only who has publicly taken to Armand de Brignac; talk-show queen Oprah Winfrey is also known to drink it, and Jay-Z raps about it.
The Champagne house is owned by the Cattier family and is based in the village of Chigny-les-Roses in the Montagne de Reims area of France.