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Jolie-Pitt Wine Sells Out Within Hours

Jolie and Pitt bought Château Miraval in Provence in 2008
© AFP | Jolie and Pitt bought Château Miraval in Provence in 2008
Rush to buy celebrity couple's first vintage.

The first 6,000 bottles of Miraval Rosé wine from a French vineyard owned by Hollywood stars Angelina Jolie and Brad Pitt sold out Thursday within five hours of going on sale online.

"Selling started at 9.00 a.m. and everything was sold by 2.00 p.m.," said Vitabella, a public relations firm representing the vineyard.

The vineyard's website added that future orders for the 2012 vintage were now closed.

The couple teamed up with the French winemaking Perrin family to develop the "Miraval Cotes de Provence" label, named after their Château Miraval estate in the south of France.

The 2012 vintage, produced from the couple's sprawling estate near the town of Brignoles, was priced at a relatively reasonable 105 euros ($138) per case of six bottles for the internet sale.

Another 100,000 bottles have been sold to wine merchants and restaurants, and the wine has advance listings on Wine-Searcher.

Jolie and Pitt acquired the 500-hectare (1,200-acre) estate in 2008 for around 40 million euros ($52 million) and have used it as a summer residence. The estate includes 50 to 60 acres of vines.

Marc Perrin, from the family that has partnered with Jolie and Pitt to produce their Miraval wine, said previously that the couple were involved in the production process and wanted to do more than "just put their name" on the label.

"They are really looking for excellence," he said, adding that the estate would later look to also produce red and white wines.

Château Miraval makes a number of other wines which pre-date the Jolie-Pitt ownership of the estate, such as a Côtes de Provence rosé called Pink Floyd. Production also includes Château Miraval Play Bach, Clara Lua Blanc, Lady Jane, and Natouchka Rouge.


Related story:

First Brangelina Wine Goes On Sale

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Write Comment

  • Comments

    Dr.KT wrote:
    30-Dec-2013 at 23:53:26 (GMT)

    With dinner I had visions of a special wine given the names associated with this "release". I and my wife were quite taken aback at the watered down texture and the flavour was reminiscent of something from university. Very disappointing and really, at the sale price, should have a lot more value.

  • Marc R U wrote:
    15-Oct-2013 at 15:51:30 (GMT)

    Well, the finer things in life are often not only driven by passion, but also by ego. It is normal for those who have gathered enough disposable wealth to invest in alternative businesses such as hotels, restaurants, wineries etc. Yes, those themselves are highly complex businesses to run, but due to the hedonistic link, and prestige... the question is not why the sudden interest, rather simply, if they can, why not?

  • Wineguy999 wrote:
    08-Mar-2013 at 05:00:24 (GMT)

    Chateau Miraval produced excellent rosé, white and red for years without any help from Brangelina. Why the sudden interest?

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