The first 6,000 bottles of Miraval Rosé wine from a French vineyard owned by Hollywood stars Angelina Jolie and Brad Pitt sold out Thursday within five hours of going on sale online.
"Selling started at 9.00 a.m. and everything was sold by 2.00 p.m.," said Vitabella, a public relations firm representing the vineyard.
The vineyard's website added that future orders for the 2012 vintage were now closed.
The couple teamed up with the French winemaking Perrin family to develop the "Miraval Cotes de Provence" label, named after their Château Miraval estate in the south of France.
The 2012 vintage, produced from the couple's sprawling estate near the town of Brignoles, was priced at a relatively reasonable 105 euros ($138) per case of six bottles for the internet sale.
Another 100,000 bottles have been sold to wine merchants and restaurants, and the wine has advance listings on Wine-Searcher.
Jolie and Pitt acquired the 500-hectare (1,200-acre) estate in 2008 for around 40 million euros ($52 million) and have used it as a summer residence. The estate includes 50 to 60 acres of vines.
Marc Perrin, from the family that has partnered with Jolie and Pitt to produce their Miraval wine, said previously that the couple were involved in the production process and wanted to do more than "just put their name" on the label.
"They are really looking for excellence," he said, adding that the estate would later look to also produce red and white wines.
Château Miraval makes a number of other wines which pre-date the Jolie-Pitt ownership of the estate, such as a Côtes de Provence rosé called Pink Floyd. Production also includes Château Miraval Play Bach, Clara Lua Blanc, Lady Jane, and Natouchka Rouge.