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Jackson Family Buys Oregon Winery

The Jackson Family's new Oregon winery
© CWK photography | The Jackson Family's new Oregon winery
Sale estimated to be worth up to $10 million.

Jackson Family Wines, the American company best known for its Kendall-Jackson brand, has revealed that it will purchase Soléna Estate in Yamhill, Oregon.

The announcement ends months of speculation that began in March when the company purchased three Willamette Valley vineyard properties. There was discussion around where the corporation would base its Oregon winemaking operations.

While the parties involved did not disclose the terms of the sale, Peter Bouman of Oregon Vineyard Property estimated the value of the winery and adjacent vineyard at between $8 and $10 million.

Earlier this spring, Jackson Family Wines made its intentions for Oregon winemaking clear with the purchase of the 250-acre Zena Crown vineyard property in the Willamette Valley’s Eola-Amity Hills. The company also bought a 655-acre lot in the southern Willamette Valley that is suitable for grapevines, along with Gran Moraine, a hillside vineyard in the Yamhill-Carlton sub-appellation, with 200 planted acres of vines.

It is not clear at present whether Jackson Family Wines plans to brand its Oregon pinot noirs under its existing La Crema label or introduce a new brand devoted entirely to Willamette Valley pinot noir. Jackson Family Wines did not respond when contacted for comment.

Soléna winery was originally developed to house Grand Cru Estates, a private winery selling annual memberships at between $5,000 and $20,000. The venture was launched in 2009 but struggled to grow during the economic downturn.

The Soléna sale will free up cash for the vendors, husband-and-wife business partners Danielle Andrus Montalieu and Laurent Montalieu. They been acquiring vineyards in the past year, in addition to building a new winemaking facility. They plan to use it to vinify approximately 150,000 cases of wine this fall for their brands Hyland Estates and Soléna, as well as for NW Wine Company, their custom-crush business.

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